Meet Our Editors and Contributors

Better Retailing is dedicated to real advice for independent health food & lifestyle stores. A panel of expert contributors bring an abundance of talents to complement our core team of expert authors led by Better Retailing’s editor Alistair Forrest.

Alistair Forrest - Editor of Better Retailing

Alistair Forrest draws on years of experience as a journalist, editor and author, including 15 years in the natural health sector. Alistair previously edited Health Food Business magazine and is now a published author of historical fiction. His career has included daily newspaper journalism, editing magazines in the health, photographic and travel sectors, and for a decade he was principal of a Public Relations company.

Stuart Jackson - Business Editor of Better Retailing

Stuart will be remembered by many retailers from his many years writing popular articles and giving seminars on how to improve all aspects of retail business. Stuart is Managing Director of Force of Nature, a specialist consultancy which over the years has provided advice to many health food retailers in our industry. Stuart is also Chairman of Real Foods, Scotland’s largest health food retailer with over 8000 products in store and with a state of the art online business; he lives and breathes health food retailing.

Guest Writers Winter 2017:

Mike Abrahams

Mike is owner of top Bristol health store, Wild Oats.
Vegan and plant-based trends

Dr Justine Butler

Senior researcher at science-based health and nutrition charity, Viva!Health.

Rahil Vora

CEO of Revital’s 18 stores in London and the South East
Vegan and plant-based trends

Derek Way

MD of small printer specialist Able Systems on digital shelf pricing.
Are we on the edge of a digital shelf revolution?

Mark Bigley

The CEO of Secured Mail explains the opportunity in delivery innovation.
Free thinking

Chris Boaz

Head of Marketing at web services creator PCA Predict.>
The power of one

Chris Robinson

CEO at Yonder Digital Group which offers outsourced customer contact solutions.
Sleeping on the job

Steph Brown

Senior Funding Manager at Ashley Finance, offering financial support for retailers.
A family affair

Dan Yeo

Freelance writer covering innovations in marketing, retailing, ecommerce and technology.
The future of retail

Viviana Spaghetti

Senior political consultant at issues-led communications agency, The Whitehouse Consultancy.
New opportunities abound

Steve Hasler

Marketing consultant to independent retailers (
Quickire marketing

Jayn Sterland

Managing Director of natural cosmetics and bodycare specialist, Weleda UK.
An industry in crisis

Dr Mark Smith

CEO of NATRUE, certifier of natural and organic cosmetics.
Need to know

We always like to hear from our readers. Please let us know what you think of Better Retailing, or tell us if you would like to contribute or if you have a success story you would like to share with other retailers. Just email our editor Alistair Forrest at